Paper Source: From The Page To The Screen Paper Source is known as the premier option for all things stationery, wrapping paper and seasonal goods. A step inside one of their stores is a celebration of all things creative and tactile. And as paper-lovers ourselves, you know that we here at J.Schmid appreciate a quality… Continue reading Catalog Critiques: Making Bad Good, and Good Better
Tag: catalog design
Catalog Critiques: Making Bad Good, and Good Better
Familial, Authentic Sunnyland Farms If you’ve never had the delicious pleasure of curling up on the couch with a Sunnyland Farms catalog, you’re really missing a treat. Sunnyland Farms is family-owned and started as a mail order company in 1948, providing gourmet Georgia Pecans, Nuts, Chocolates, Dried Fruits, Candies and assorted gifts. Now, they’re online… Continue reading Catalog Critiques: Making Bad Good, and Good Better
Catalog Critiques: Making Bad Good, and Good Better
MoMA: From Studio to Catalog Somewhere just south of Central Park comes a catalog you might not know existed, but that you’ve certainly heard the name of. A catalog built on design, on art, and most importantly on bringing their principles to the world. The Museum of Modern Art (MoMA), striking yet inconspicuous, sits between… Continue reading Catalog Critiques: Making Bad Good, and Good Better
Catalog Critiques: Making Bad Good, and Good Better
A Conversation Over Tea Over the past several weeks, we’ve looked at a variety of brands and how they approach their catalog. As you may have noticed, there are many different ways to achieve the same goals of DISRUPT. DELIGHT. DRIVE. How brands stand out in the mail, engage their target customer (or even better,… Continue reading Catalog Critiques: Making Bad Good, and Good Better
Catalog Critiques: Making Bad Good, and Good Better
Doing Cartwheels for Summersalt “It can always be better.” This is a declaration that drives my creative principles. I think if you ask most creators, we all want to improve upon our previous work. We want our next work to be our best work. And the work after that to be even better. It can… Continue reading Catalog Critiques: Making Bad Good, and Good Better
Catalog Critiques: Making Bad Good, and Good Better
Uncommon Goods: The Friend That Knows Just What You Need Throughout history, there have been millions of catalogs designed, printed and distributed to customers around the world. So what separates the good ones from the bad ones? Here at J. Schmid, we believe the answer to that question is actually pretty simple. Every great catalog… Continue reading Catalog Critiques: Making Bad Good, and Good Better
Catalog Critiques: Making Bad Good, and Good Better
Filson: An American Tale There are a tremendous number of catalogs out there, spanning the arc from breathtaking all the way to ‘this could use a little work’. I wanted to take a moment and talk about “Filson”, a brand that has flirted around the peripherals of my upscale workwear interests, but that I had… Continue reading Catalog Critiques: Making Bad Good, and Good Better
Catalog Critiques: Making Bad Good, and Good Better
Olive & Cocoa: Draw Your Shoppers In I’m a sucker for an illustrated cover, even when I’m not in the target audience – J. Peterman, Duluth Trading Company. There’s something about the artisanship, timelessness and unique look that calls to me and makes me want to see what’s behind it. At J.Schmid, we like to… Continue reading Catalog Critiques: Making Bad Good, and Good Better
Catalog Critiques: Making Bad Good, and Good Better
Duluth Trading Company It’s my turn to chime in as part of our critique series, where we assess catalogs with an eye for the “Three D’s: DISRUPT, DELIGHT and DRIVE. Does the catalog stand out and grab my attention (Disrupt)? Does the book engage me somehow (Delight)? Does it encourage me to go online or… Continue reading Catalog Critiques: Making Bad Good, and Good Better