• Duluth Trading Company

In Brand Storytelling, Branding, Catalog Design, Catalog Marketing, Copywriting, Creative, Lauren Ackerman, Strategy
08 Sep '21

Catalog Critiques: Making Bad Good, and Good Better

September 8, 2021 / September 8, 2021 /

Olive & Cocoa: Draw Your Shoppers In I’m a sucker for an illustrated cover, even when I’m not in the target audience – J. Peterman, Duluth Trading Company. There’s something about the artisanship, timelessness and unique look that calls to me and makes me want to see what’s behind it.  At J.Schmid, we like to […]

In Brand Storytelling, Branding, Catalog Design, Catalog Marketing, Copywriting, Creative, Michele Drohan, Strategy
31 Aug '21

Catalog Critiques: Making Bad Good, and Good Better

August 31, 2021 / August 31, 2021 /

Duluth Trading Company It’s my turn to chime in as part of our critique series, where we assess catalogs with an eye for the “Three D’s: DISRUPT, DELIGHT and DRIVE.  Does the catalog stand out and grab my attention (Disrupt)? Does the book engage me somehow (Delight)? Does it encourage me to go online or […]