Olive & Cocoa: Draw Your Shoppers In I’m a sucker for an illustrated cover, even when I’m not in the target audience – J. Peterman, Duluth Trading Company. There’s something about the artisanship, timelessness and unique look that calls to me and makes me want to see what’s behind it. At J.Schmid, we like to… Continue reading Catalog Critiques: Making Bad Good, and Good Better
Tag: Duluth Trading Company
Catalog Critiques: Making Bad Good, and Good Better
Duluth Trading Company It’s my turn to chime in as part of our critique series, where we assess catalogs with an eye for the “Three D’s: DISRUPT, DELIGHT and DRIVE. Does the catalog stand out and grab my attention (Disrupt)? Does the book engage me somehow (Delight)? Does it encourage me to go online or… Continue reading Catalog Critiques: Making Bad Good, and Good Better