Hello.

We are (channel-agnostic) storytellers.
We understand human behavior
What we do.
Brand Strategy
Communicating a clear, differentiated positioning can be a big, hazy, muddled mess for many organizations. We can help you clarify, package and tell your story clearly. And well.
Content Creation
Your brand is only as good as the content you put out. We create the assets (design, copy and imagery) that bring brands to life.
Creative Execution
Need soup to nuts services? We take our creative ideas through final production across multiple channels (both print and digital).
Any creative agency can build the body. But we make blood run through the veins.
What does she want?
She wants to be understood. She wants you to make her life better in some way. We help brands gather insights from their customers so they can build better connections with them. We ask the right questions so we get better answers. These key consumer insights can give you a competitive advantage.
We’re a brand experience agency.
As a brand experience agency, we believe that every interaction a customer has with your brand should feel intentional, seamless, and human. It’s not just about making things look good—it’s about creating experiences that resonate on an emotional level, fostering trust, and driving action. We integrate strategy, creative, and execution across all touchpoints—digital, print, in-store, direct mail—to tell compelling brand stories that cut through the noise. Our goal? To make brands more human. Because when people connect with brands on a deeper level, they don’t just buy—they believe. One message. One image. One brand.
Meet the team
Meet the team
Brent Niemuth
President & CCO
Matt Fey
SVP, Creative Director
Chad Giddings
EVP Client Strategy and Satisfaction
Lauren Ackerman
SVP Client Strategy
Lisa Humphrey
Sr. Account Manager
Jadie Card
Sr. Art Director
Jacy Lubbers
Sr. Art Director
Allison Dohnalek
Sr. Account Manager
Kathy Johnston
General Manager
Mike Bourne
Copywriter
Myndi Dillard
SVP Creative Operations
Kristen Sobba
Sr. Art Director
Shannon Santana
Sr. Account Manager
Moses Rodriguez
Production Artist
Donna Jones
Account Manager
Brittani Lafeber
Project Manager
Brianna Delaney
Project Manager
Ginny Brown
Account Manager
Kevin Garrison
Sr. Art Director
Nicole Webb
Project Manager
The J.Schmid team is a dream to work with! I haven’t ever seen my colleagues be so complimentary of an agency and their output. They made my chaotic life much easier!
SHANIE CUNNINGHAM / HEAD OF U.S. MARKETING, BODEN
Our experience with J.Schmid was a home run! They always make us think.
RUSS GAITSKILL / PRESIDENT, GARNET HILL
I wouldn’t trust my brand with anyone but J.Schmid.
TERRI ALPERT / CEO, UNO ALLA VOLTA
I’ve worked with many agencies over the years. Frankly, no one understands branding like J.Schmid. They’re simply the best.
BARNETT HELZBERG / CHAIRMAN & CEO, HELZBERG DIAMONDS
Kansas City Headquarters
What we think about
Don’t Try to Be Good – Be Helpful
It’s the best piece of advice we’ve ever heard. When most people get ready to present an idea, lead a meeting, or speak in front of a group, they think, “I have to be good.” But that’s usually the wrong goal. Most people aren’t sitting there hoping you’ll impress them. They’re hoping you’ll help them. Help […]
Burning Questions — What Happens to Brand Loyalty When Prices Rise?
Consumers aren’t abandoning brands. They’re reassessing value and brand loyalty. A brand you love raises prices by 20%. What happens next? We asked 250 consumers whether they’d stay loyal, shop less often, switch brands, or start comparing alternatives. The answers revealed something interesting: people aren’t abandoning brands. They’re reassessing value. More than half of respondents […]
Digitally Native Brands – What Else Can You Do?
For years, brands have wanted to know:How do we do more digitally? Today, we’re hearing a different question.What else can we do? It’s not because digital stopped working.It’s because every brand is competing for the same attention in the same channels. That’s why more marketers are exploring ways to create experiences customers can actually interact […]
Marketing KPIs: June 2026 Trends
Download the full report (PDF <1 MB) We compiled these trends from over 100 brands, comparing year-over-year data for the date range June 1, 2026, to June 30, 2026. June 2026: Retail Momentum Holds as Inflation Pressures Ease June proved that consumers are still spending. Sessions rose about 4.5%, and demand grew 5.8%, even as […]






