Customer Research

Do you know what makes your customer tick? An important part of our job as marketers is to listen to consumers. We need to know everything about your customers in order to target them correctly. It’s much more than just who they…we want to understand their attitudes, interests and purchasing habits.

At, J.Schmid we dive into the deep end of customer research to learn more about what’s most important to your customers. Our research capabilities include customer surveys, focus groups, online forums, telephone surveys, persona development and social media research. It is our goal to measure brand awareness, brand perception, customer satisfaction and marketing preferences. All of these combined will help your company make informed marketing decisions, enabling you to provide a better customer experience.

Market Research

We work to understand perceptions of your message, your position relative to the larger market and to develop benchmark information for future research.

Customer Experience

A happy customer is a loyal customer! No matter where you market, social media, a bricks and mortar store or a catalog, we develop and execute research to help you understand how you can provide your customers with a positive and beneficial customer experience.

Brand Awareness

Want to know how your customers feel about your brand? We have all the tools to help you reach your customers and ask them the right questions to understand your position in the marketplace.

Customer Personas

Do you really know your customer beyond basic demographics? How do they respond to change? Does your brand position resonate? We do primary research that can help understand who they are at a deeper level, and foster deep brand loyalty.

Let’s make something great!

Want to talk to a real, live person? Call 913-236-8988 and ask for our CEO, Lois Brayfield.

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    The crew at J.Schmid always push me, challenge me and make me think about things in new ways. I like that.

    Lisa Landry, Catalog Manager, Legal Sea Foods