Customer Loyalty Part 8: Know Your Customer We spend a good deal of our marketing efforts incenting customers…
Customer Loyalty Part 5: Mistakes “People who had a bad experience with a brand, but the brand fixed…
Disrupt. Delight. Drive. Three words that, together, form a mandate for our catalogs. From crowded mailboxes our books…
Disruptive Catalogs: Part 6 If you’ve been following J.Schmid’s blog posts recently, you’ve already enjoyed reading about the…
Familial, Authentic Sunnyland Farms If you’ve never had the delicious pleasure of curling up on the couch with…
Duluth Trading Company It’s my turn to chime in as part of our critique series, where we assess…
Part 3: Personalize Your Catalog Covers Big data. Net Promoter Scores. Customer Models. There is a lot of…
Well, it’s (finally) 2021. As we crawl carefully, still masked, out of the shadows of 2020, there is…
Part 5: The Art of the CTA Ah, the ubiquitous—and critical—Call to Action. Great branding, sumptuous, emotional or…
