For a while now, the conversation has centered on one question: Will AI replace creative agencies? But that may have been the wrong question. AI is changing how work gets done. It can accelerate research, streamline production, and help teams move faster than ever before. What it can’t do is replace curiosity, strategic thinking, or […]
As human beings, we’re not very good at remembering facts. We’re much better at remembering stories. That’s why some brands seem to stick with us long after we’ve seen an ad, visited a website, or attended an event. It isn’t always because they have a better product. Often, it’s because they told a better story. […]
It’s the best piece of advice we’ve ever heard. When most people get ready to present an idea, lead a meeting, or speak in front of a group, they think, “I have to be good.” But that’s usually the wrong goal. Most people aren’t sitting there hoping you’ll impress them. They’re hoping you’ll help them. Help […]
For years, brands have wanted to know:How do we do more digitally? Today, we’re hearing a different question.What else can we do? It’s not because digital stopped working.It’s because every brand is competing for the same attention in the same channels. That’s why more marketers are exploring ways to create experiences customers can actually interact […]
Streaming platforms saw huge success in the past year. It’s unfortunate that the global COVID-19 pandemic was the cause. It has been a challenging time for many marketers, particularly retail. But as we think back on the difficulties of the past year, we can see successes, and learn from them. Netflix, Hulu, Amazon Prime, Disney+, […]
So…your metrics aren’t what you expected to see. It could be a sales slump (hmmm…) or perhaps an unexplained uptick – a thrilling problem to have, but you’d still like to know exactly WHAT is happening so you can keep the momentum going. Any given business model has a nearly endless number of variables that […]
What’s not to like about Amazon, right? The reasons are obvious; Amazon is easy, fast and well-priced. I’m a customer. I’m not a recreational shopper, so finding and purchasing an item quickly is often what I’m looking for. Clearly positioning anything as fast and easy is a winning strategy. We’ve all fallen for microwave popcorn […]
While visiting an orphanage in Tanzania a few years ago, I realized how small my world really was. Or, at least my perspective on the world. As part of a group helping bring solar powered wells to orphanages, we filled our suitcases with toys and crafts we thought the children might enjoy. One of those […]
It’s no secret that B2C email as a channel is largely driven by promotions. Subscribers often sign up for the welcome offer and then stay in for the deals. BUT, that doesn’t mean it isn’t also a great opportunity for brand building, relationship reinforcement, and telling brand and product stories. Let’s explore some ways that […]
