For a while now, the conversation has centered on one question: Will AI replace creative agencies? But that may have been the wrong question. AI is changing how work gets done. It can accelerate research, streamline production, and help teams move faster than ever before. What it can’t do is replace curiosity, strategic thinking, or […]
As human beings, we’re not very good at remembering facts. We’re much better at remembering stories. That’s why some brands seem to stick with us long after we’ve seen an ad, visited a website, or attended an event. It isn’t always because they have a better product. Often, it’s because they told a better story. […]
It’s the best piece of advice we’ve ever heard. When most people get ready to present an idea, lead a meeting, or speak in front of a group, they think, “I have to be good.” But that’s usually the wrong goal. Most people aren’t sitting there hoping you’ll impress them. They’re hoping you’ll help them. Help […]
For years, brands have wanted to know:How do we do more digitally? Today, we’re hearing a different question.What else can we do? It’s not because digital stopped working.It’s because every brand is competing for the same attention in the same channels. That’s why more marketers are exploring ways to create experiences customers can actually interact […]
Here’s What You Need to Know Good news, catalogers: there’s a new postal incentive in town, and it’s designed just for you. If you’re sending printed catalogs through the mail, there’s a golden opportunity to trim your postage costs while continuing to drive powerful results through the mailbox. What’s the New Discount All About? The […]
In a digital-facing world, any brand would be smart to think twice before adding print into the mix. And yet, several times a month we get inquiries from wholesale companies or online brands interested in testing mail for the first time. What would compel them to consider print? They reach out because they understand that, […]
Not enough paper for your catalog? Direct mail to the rescue! If catalogs are a main part of your marketing mix, then you know how valuable they are for driving sales and maintaining customer loyalty. But, with today’s supply chain challenges, you may be having trouble finding paper and press time for your full mail […]
Doing Cartwheels for Summersalt “It can always be better.” This is a declaration that drives my creative principles. I think if you ask most creators, we all want to improve upon our previous work. We want our next work to be our best work. And the work after that to be even better. It can […]
Streaming platforms saw huge success in the past year. It’s unfortunate that the global COVID-19 pandemic was the cause. It has been a challenging time for many marketers, particularly retail. But as we think back on the difficulties of the past year, we can see successes, and learn from them. Netflix, Hulu, Amazon Prime, Disney+, […]
