It’s the best piece of advice we’ve ever heard. When most people get ready to present an idea, lead a meeting, or speak in front of a group, they think, “I have to be good.” But that’s usually the wrong goal. Most people aren’t sitting there hoping you’ll impress them. They’re hoping you’ll help them. Help […]
Consumers aren’t abandoning brands. They’re reassessing value and brand loyalty. A brand you love raises prices by 20%. What happens next? We asked 250 consumers whether they’d stay loyal, shop less often, switch brands, or start comparing alternatives. The answers revealed something interesting: people aren’t abandoning brands. They’re reassessing value. More than half of respondents […]
For years, brands have wanted to know:How do we do more digitally? Today, we’re hearing a different question.What else can we do? It’s not because digital stopped working.It’s because every brand is competing for the same attention in the same channels. That’s why more marketers are exploring ways to create experiences customers can actually interact […]
Download the full report (PDF <1 MB) We compiled these trends from over 100 brands, comparing year-over-year data for the date range June 1, 2026, to June 30, 2026. June 2026: Retail Momentum Holds as Inflation Pressures Ease June proved that consumers are still spending. Sessions rose about 4.5%, and demand grew 5.8%, even as […]
The value was never in the tools; it was in the thinking. Every agency conversation right now seems to start in the same place: Will AI replace creative teams? The real answer is much more interesting. AI won’t replace creativity. It will separate real creativity from the kind that only looked good because the process […]
While traveling in Salzburg, Austria, our president, Brent Niemuth, stood in front of the Mozart statue. Horses trotting by, the castle looming above, and an observation: When you think of Salzburg, a few things instantly come to mind: Mozart. The fortress. The Sound of Music. Clear, simple, unmistakable associations. Your brand works the same way. […]
