For years, brands have wanted to know:How do we do more digitally? Today, we’re hearing a different question.What else can we do? It’s not because digital stopped working.It’s because every brand is competing for the same attention in the same channels. That’s why more marketers are exploring ways to create experiences customers can actually interact […]
The value was never in the tools; it was in the thinking. Every agency conversation right now seems to start in the same place: Will AI replace creative teams? The real answer is much more interesting. AI won’t replace creativity. It will separate real creativity from the kind that only looked good because the process […]
While traveling in Salzburg, Austria, our president, Brent Niemuth, stood in front of the Mozart statue. Horses trotting by, the castle looming above, and an observation: When you think of Salzburg, a few things instantly come to mind: Mozart. The fortress. The Sound of Music. Clear, simple, unmistakable associations. Your brand works the same way. […]
A Practical Look at Attention, Momentum, and a Message That Sticks “If you’ve got a riff, you’ve got a song.” – Keith Richards“A lot of the time, if somebody only knows a little bit of a song, it’s the hook.” – Taylor Swift Two artists.Two eras. Same truth: The opening makes or breaks you. […]
Do Consumers Want Fewer, Better Things? Or More Options? In this edition of Burning Questions, we asked 250 consumers a deceptively simple question: Which feels more true for you most of the time:“I’d rather have fewer, higher‑quality pieces,” or“I’d rather have more options, even if quality is just okay”? Why? The answer was clear: 74% […]
Why Touch Is the Heartbeat of Modern Brand Experience Yes, “RoT” can actually be a good thing. It stands for Return of Touch, a cultural shift highlighted in The Return of Touch: Consumer Engagement Has an Omnichannel Revival, a study by Quad and The Harris Poll. As consumers grow weary of living life behind a […]
