Consumers aren’t abandoning brands. They’re reassessing value and brand loyalty. A brand you love raises prices by 20%.…
Do Consumers Want Fewer, Better Things? Or More Options? In this edition of Burning Questions, we asked 250…
Over the last several years, we’ve seen catalogs come and go. And we’ve seen many retailers jump into…
What Really Wins Brand Loyalty? Insights to Keep Customers Coming Back In our latest Burning Questions study, we…
Consumer Reactions to Review Sites In our latest Burning Questions study, we asked 250 consumers: “Which consumer review…
Here’s What You Need to Know Good news, catalogers: there’s a new postal incentive in town, and it’s…
Customer Loyalty Part 10: A Customer Reactivation Story About 10 years ago, REI made me so stinking mad…
Customer Loyalty Series: Part 2 Marketers are always looking for ways to influence how consumers perceive their brands…
Part 2: All Research is Creative Chris Hayes EVP, Brand Strategy Agencies and clients agree that research-driven customer…
