How do you feel about your logo? Is it the perfect representation of your brand? Does it communicate…
Streaming platforms saw huge success in the past year. It’s unfortunate that the global COVID-19 pandemic was the…
Part 8: 7 Ways to Get Creative with Data You’ve planned the photoshoot down to the tiniest detail.…
PART 7: RESEARCH…FOR A CREATIVE EDGE Chris Hayes EVP, Brand Strategy Marketers and their creative partners know there…
PART 7 : PURPOSE The following article is part of an ongoing series from J.Schmid with the critical elements…
PART 6 : KILLER CAMPAIGNS The following article is part of an ongoing series from J.Schmid with the critical…
Chris Hayes EVP, Brand Strategy Google the word “Millennial” and you’ll likely see a collection of contradictory articles.…
About 10 years ago, REI made me so stinking mad that I swore I’d never grace their check-out…
Look, it’s really simple. If your brand doesn’t have a chicken sandwich as part of its merchandise offering,…
