Here’s What You Need to Know Good news, catalogers: there’s a new postal incentive in town, and it’s designed just for you. If you’re sending printed catalogs through the mail, there’s a golden opportunity to trim your postage costs while continuing to drive powerful results through the mailbox. What’s the New Discount All About? The… Continue reading USPS Rolls Out 10% Discount for Catalog Mailers
Tag: catalog creative
Catalog Critiques: Making Bad Good, and Good Better
Uncommon Goods: The Friend That Knows Just What You Need Throughout history, there have been millions of catalogs designed, printed and distributed to customers around the world. So what separates the good ones from the bad ones? Here at J. Schmid, we believe the answer to that question is actually pretty simple. Every great catalog… Continue reading Catalog Critiques: Making Bad Good, and Good Better
Catalog Critiques: Making Bad Good, and Good Better
Filson: An American Tale There are a tremendous number of catalogs out there, spanning the arc from breathtaking all the way to ‘this could use a little work’. I wanted to take a moment and talk about “Filson”, a brand that has flirted around the peripherals of my upscale workwear interests, but that I had… Continue reading Catalog Critiques: Making Bad Good, and Good Better
Catalog Critiques: Making Bad Good, and Good Better
Olive & Cocoa: Draw Your Shoppers In I’m a sucker for an illustrated cover, even when I’m not in the target audience – J. Peterman, Duluth Trading Company. There’s something about the artisanship, timelessness and unique look that calls to me and makes me want to see what’s behind it. At J.Schmid, we like to… Continue reading Catalog Critiques: Making Bad Good, and Good Better
Catalog Critiques: Making Bad Good, and Good Better
Duluth Trading Company It’s my turn to chime in as part of our critique series, where we assess catalogs with an eye for the “Three D’s: DISRUPT, DELIGHT and DRIVE. Does the catalog stand out and grab my attention (Disrupt)? Does the book engage me somehow (Delight)? Does it encourage me to go online or… Continue reading Catalog Critiques: Making Bad Good, and Good Better
Catalog Critiques: Making Bad Good, and Good Better
Crate & Barrel, A Story of Unrequited Love I absolutely love Crate and Barrel. I love the way design meets function, in each and every one of their products. I love walking through their stores, being inspired by what could be. I love that their product designers take inspiration from around the world and bring… Continue reading Catalog Critiques: Making Bad Good, and Good Better
Catalog Critique For Dummies (actually, just anyone that isn’t a Creative Director)
Critiquing a catalog can be overwhelming. Maybe you’re so close to your brand that it’s hard to maintain objectivity. Maybe your focus is merchandise, so product presentation is most important to you. Maybe you’re not a Creative Director, so reviewing work is intimidating. (We can’t all be Creative Directors.) (I’m not a Creative Director.) There… Continue reading Catalog Critique For Dummies (actually, just anyone that isn’t a Creative Director)