Guten Tag! Join J.Schmid President Brent Niemuth from Weimar, Germany, the birthplace of the Bauhaus School of Design, where the iconic principles of “Less is More” and “Form Follows Function” were born. At J.Schmid, these philosophies guide everything we do. Whether you need impactful design for your website, catalog, direct mail campaign, or advertising, we… Continue reading From Bauhaus to Business: Why Design That Works Matters
Tag: catalog design
Wishing You Joy this Holiday Season
Here’s wishing you and yours a wonderful holiday season filled with friends, family and cheer. When we gather together, the laughter, camaraderie and true enjoyment of each other’s company are impossible to miss. What a wonderful way to kick off the holiday season and finish out the year. Cheers to a 2025 that’s even better!
Get Up, Get Out, Get Inspired
As a creative agency, we often get asked “Where do your ideas come from?” The truth is that sitting behind a desk makes creative ideas harder to come by. For real creative inspiration, it’s important to change your view. Get up, get out of the office, take in a sunset, or simply take a walk.… Continue reading Get Up, Get Out, Get Inspired
Catalog Critique: A Trip Down Memory Lane
It’s 1997, I’m in the third grade and Christmas is just around the corner. The anticipation of Christmas starts weeks before, carefully crafting my wish list to send to Santa (who I’m not sure I still believed in, but presents were at stake!). The top item on my list? An American Girl Doll. Girls at… Continue reading Catalog Critique: A Trip Down Memory Lane
Win Your (Ad) Campaign
Dilly dilly. I’m lovin’ it. Get a Mac. Why is it so easy to rattle off the brands that introduced us to these catchphrases? Because Bud Light, McDonald’s and Apple are among the best at telling stories, catching us off guard and even making us laugh. They understand the power of an ad campaign and… Continue reading Win Your (Ad) Campaign
Stand Out in a Sea of Sameness
Disrupt. Delight. Drive. Three words that, together, form a mandate for our catalogs. From crowded mailboxes our books need to stand out and garner attention; pay off that attention with content that creates desire, and – ultimately – compel our customers to click, call or visit. It’s a tall order. And that first piece, Disrupt,… Continue reading Stand Out in a Sea of Sameness
All Hail or Epic Fail?
Do you enjoy watching people fail? I know I do. Well, now here’s your chance to watch me fail spectacularly. Join me, Matt Fey, Vice President and Creative Director at J.Schmid for an ANA (Association of National Advertisers) webinar where I take you through my past glories, revel in my successes, and wallow in my… Continue reading All Hail or Epic Fail?
Brand Lounge #3: Branding Isn’t a One-Time Effort
What don’t people realize about branding? How has branding changed over the years? And what makes a BrandQuest with Brent Niemuth so special? Hear the answers firsthand as J.Schmid President and CCO, Brent Niemuth answers burning questions about branding from VP Account Strategy, Lauren Ackerman.
Brand Voice: It’s More Than a Tagline
“The question is not do you want to buy Wheat Thins. The question is now, will you support Wheat Thins in the fight against Lyme disease.” —Bo Burnham Over the last few years, the concept of ‘brand voice’ has been construed to mean how your favorite potato chip company feels about the latest socio-political development.… Continue reading Brand Voice: It’s More Than a Tagline