Download the full report (PDF <1 MB) We compiled these trends from over 100 brands, comparing year-over-year data for the date range July 1, 2026, to July 31, 2026. July 2026: Steady Spending, Cooling Inflation July sessions rose 7.5%, and demand grew 1.3% year-over-year. Orders rose 3.2%, reversing June’s 0.5% decline. Consumers remained value-conscious, but… Continue reading Marketing KPIs: July 2026 Trends
June proved that consumers are still spending. Sessions rose about 4.5%, and demand grew 5.8%, even as orders slipped 0.5%.
Consumers aren’t abandoning brands. They’re reassessing value and brand loyalty. A brand you love raises prices by 20%. What happens next? We asked 250 consumers whether they’d stay loyal, shop less often, switch brands, or start comparing alternatives. The answers revealed something interesting: people aren’t abandoning brands. They’re reassessing value. More than half of respondents […]
May showed that consumers remain engaged. Sessions increased more than 8%, but that growth did not translate into orders. Orders and demand declined 1.3% and 1.1%, respectively.
April saw positive growth, despite continued macroeconomic headwinds. Compared to last year, orders and demand were up, led by growth in apparel. Despite growth, many brands saw lower conversion rates. However, this was offset by higher average order values.
The value was never in the tools; it was in the thinking. Every agency conversation right now seems to start in the same place: Will AI replace creative teams? The real answer is much more interesting. AI won’t replace creativity. It will separate real creativity from the kind that only looked good because the process […]
February performance showed mixed results. Sessions were up almost 9%, but weaker conversion rates led to a 5% drop in orders and a 1.6% decline in demand.
A Practical Look at Attention, Momentum, and a Message That Sticks “If you’ve got a riff, you’ve got a song.” – Keith Richards“A lot of the time, if somebody only knows a little bit of a song, it’s the hook.” – Taylor Swift Two artists.Two eras. Same truth: The opening makes or breaks you. […]
