Tag: April 2026 Marketing Benchmarks

May showed that consumers remain engaged. Sessions increased more than 8%, but that growth did not translate into orders. Orders and demand declined 1.3% and 1.1%, respectively.

April saw positive growth, despite continued macroeconomic headwinds. Compared to last year, orders and demand were up, led by growth in apparel. Despite growth, many brands saw lower conversion rates. However, this was offset by higher average order values.