Consumers aren’t abandoning brands. They’re reassessing value and brand loyalty. A brand you love raises prices by 20%. What happens next? We asked 250 consumers whether they’d stay loyal, shop less often, switch brands, or start comparing alternatives. The answers revealed something interesting: people aren’t abandoning brands. They’re reassessing value. More than half of respondents […]
Download the full report (PDF <1 MB) We compiled these trends from over 100 brands, comparing year-over-year data for the date range June 1, 2026, to June 30, 2026. June 2026: Retail Momentum Holds as Inflation Pressures Ease June proved that consumers are still spending. Sessions rose about 4.5%, and demand grew 5.8%, even as […]
Do Consumers Want Fewer, Better Things? Or More Options? In this edition of Burning Questions, we asked 250 consumers a deceptively simple question: Which feels more true for you most of the time:“I’d rather have fewer, higher‑quality pieces,” or“I’d rather have more options, even if quality is just okay”? Why? The answer was clear: 74% […]
