Download the full report (PDF <1 MB) We compiled these trends from over 100 brands, comparing year-over-year data for the date range July 1, 2026, to July 31, 2026. July 2026: Steady Spending, Cooling Inflation July sessions rose 7.5%, and demand grew 1.3% year-over-year. Orders rose 3.2%, reversing June’s 0.5% decline. Consumers remained value-conscious, but… Continue reading Marketing KPIs: July 2026 Trends
June proved that consumers are still spending. Sessions rose about 4.5%, and demand grew 5.8%, even as orders slipped 0.5%.
Consumers aren’t abandoning brands. They’re reassessing value and brand loyalty. A brand you love raises prices by 20%. What happens next? We asked 250 consumers whether they’d stay loyal, shop less often, switch brands, or start comparing alternatives. The answers revealed something interesting: people aren’t abandoning brands. They’re reassessing value. More than half of respondents […]
May showed that consumers remain engaged. Sessions increased more than 8%, but that growth did not translate into orders. Orders and demand declined 1.3% and 1.1%, respectively.
April saw positive growth, despite continued macroeconomic headwinds. Compared to last year, orders and demand were up, led by growth in apparel. Despite growth, many brands saw lower conversion rates. However, this was offset by higher average order values.
February performance showed mixed results. Sessions were up almost 9%, but weaker conversion rates led to a 5% drop in orders and a 1.6% decline in demand.
January delivered a steady start to the year. Sessions rose 4.8%, orders were up 3.5%, and demand grew 4.5% compared to last year. Apparel growth slowed after the holidays. Outdoor categories saw lower average order values. Home categories showed an early rebound, and many specialty brands outperformed the usual post‑holiday slowdown.
Do Consumers Want Fewer, Better Things? Or More Options? In this edition of Burning Questions, we asked 250 consumers a deceptively simple question: Which feels more true for you most of the time:“I’d rather have fewer, higher‑quality pieces,” or“I’d rather have more options, even if quality is just okay”? Why? The answer was clear: 74% […]
