The value was never in the tools; it was in the thinking. Every agency conversation right now seems…
A Practical Look at Attention, Momentum, and a Message That Sticks “If you’ve got a riff, you’ve got…
Why Touch Is the Heartbeat of Modern Brand Experience Yes, “RoT” can actually be a good thing. It…
Connection Is How Brands Move Forward When times get tough for businesses, marketing is often the first thing…
Customer Loyalty Part 8: Know Your Customer We spend a good deal of our marketing efforts incenting customers…
Customer Loyalty Part 5: Mistakes “People who had a bad experience with a brand, but the brand fixed…
How do you feel about your logo? Is it the perfect representation of your brand? Does it communicate…
PART 4 : THE BIG IDEA The following article is part of an ongoing series from J.Schmid with the…
PART 3 : B2B SUCCESS The following article is part of an ongoing series from J.Schmid with the critical…
