Doing Cartwheels for Summersalt “It can always be better.” This is a declaration that drives my creative principles. I think if you ask most creators, we all want to improve upon our previous work. We want our next work to be our best work. And the work after that to be even better. It can… Continue reading Catalog Critiques: Making Bad Good, and Good Better
Tag: engaging copy
BREAKTHROUGH CREATIVE
Part 4: Gimme 5 (Tips for Engaging Copy) Why do brands spend so much time and money on photoshoots? Because images matter a lot in marketing. The brain processes pictures first. But words matter, too. Alongside those great photos and great design is the copy on the page or screen. And this copy must be… Continue reading BREAKTHROUGH CREATIVE