Uncommon Goods: The Friend That Knows Just What You Need Throughout history, there have been millions of catalogs designed, printed and distributed to customers around the world. So what separates the good ones from the bad ones? Here at J. Schmid, we believe the answer to that question is actually pretty simple. Every great catalog… Continue reading Catalog Critiques: Making Bad Good, and Good Better
Tag: copywriter
Catalog Critiques: Making Bad Good, and Good Better
Filson: An American Tale There are a tremendous number of catalogs out there, spanning the arc from breathtaking all the way to ‘this could use a little work’. I wanted to take a moment and talk about “Filson”, a brand that has flirted around the peripherals of my upscale workwear interests, but that I had… Continue reading Catalog Critiques: Making Bad Good, and Good Better
BREAKTHROUGH CREATIVE
Part 4: Gimme 5 (Tips for Engaging Copy) Why do brands spend so much time and money on photoshoots? Because images matter a lot in marketing. The brain processes pictures first. But words matter, too. Alongside those great photos and great design is the copy on the page or screen. And this copy must be… Continue reading BREAKTHROUGH CREATIVE