Did We Just Become Best Friends? Lucy and Ethel.Fred and Barney.Rachel and Monica.Brennan and Dale. They don’t have to carpool to work, live in the same apartment or “go do karate in the garage” on weekends. But on the clock, there are two people who should team up to form the ultimate duo: a copywriter… Continue reading Copywriter + Designer: The Ultimate Duo
Tag: Copywriting
5 Copywriting Tips From a Writer on The Simpsons
If you’ve ever met me, chances are I’ve worked a “Simpsons” reference into the conversation. If you know me, chances are you’re sick of the number of “Simpsons” references I’ve worked into every conversation. No television show in history has had such a profound influence on my life. It both reflected and shaped my philosophy,… Continue reading 5 Copywriting Tips From a Writer on The Simpsons
Knowledge-Based Creative
Part 1: 3 COPYWRITING FORMULAS I know. “Copywriting” and “formulas” sound like they don’t even belong in the same sentence, let alone the same concept. As someone who used to enjoy English class and all but cry their way through chemistry, I fully support words and numbers playing in separate sandboxes. But in marketing and… Continue reading Knowledge-Based Creative
All I Want for Christmas is All-Star Copy
Ok, so maybe it’s not all you want for Christmas. But copy that truly engages is the gift that keeps on giving. Because it turns out, stellar messaging can have positive implications for your ROI, response rate, and more. Check out this video for a few holiday gifts (in the form of quick tips) to… Continue reading All I Want for Christmas is All-Star Copy
BREAKTHROUGH CREATIVE
Part 4: Gimme 5 (Tips for Engaging Copy) Why do brands spend so much time and money on photoshoots? Because images matter a lot in marketing. The brain processes pictures first. But words matter, too. Alongside those great photos and great design is the copy on the page or screen. And this copy must be… Continue reading BREAKTHROUGH CREATIVE
HATERS GONNA HATE. And That’s OK.
Tattoos. Filet-O-Fish sandwiches. Dubstep. Kim Kardashian. CrossFit. What do they all share in common? They’re not for everyone. Why am I telling you this? Because neither is your brand. But before you give up on what likely just came off as a harsh or negative point of view, hear me out. Your brand can’t be… Continue reading HATERS GONNA HATE. And That’s OK.
THE P.O.W.E.R. OF COPY
Is anyone reading this? No, seriously, is anyone reading this? That’s what you should be asking yourself when you’re allocating space for copy in your catalog or other marketing materials. Because we know this: People don’t read. They scan. They skim. They flip. They browse. As a writer, it can be quite an ego blow… Continue reading THE P.O.W.E.R. OF COPY
Say This, Not That: How to Give Better Creative Feedback
“Nailed it!” “Love it!” “No changes!” Oh, what writers and designers would give to hear these words every time we submit creative work. Our client is happy, our work is done, high fives all around. Yeah… it doesn’t usually work that way right off the bat. Nor do we expect it to. As creatives, we… Continue reading Say This, Not That: How to Give Better Creative Feedback
Why Copywriters Don’t Like MC Hammer
“U Can’t Touch This.” A 90s hip-hop song that’s great at getting people on the dance floor at wedding receptions. But it’s not a great philosophy when you need your copywriter to convince consumers why they should buy what you sell. Copywriters play an important role in a consumer’s journey to purchase. Consumers can’t touch… Continue reading Why Copywriters Don’t Like MC Hammer