Familial, Authentic Sunnyland Farms If you’ve never had the delicious pleasure of curling up on the couch with a Sunnyland Farms catalog, you’re really missing a treat. Sunnyland Farms is family-owned and started as a mail order company in 1948, providing gourmet Georgia Pecans, Nuts, Chocolates, Dried Fruits, Candies and assorted gifts. Now, they’re online… Continue reading Catalog Critiques: Making Bad Good, and Good Better
Tag: brand story
What Can Nature Teach Us About Good Design?
When it comes to good design, sometimes it’s more about what you leave out versus what you add.
STORIES: As told by REI, Dollar Shave Club and Guinness
Chris Hayes EVP, Brand Strategy When I meet someone for the first time, I’m often asked what I do for a living or what does my company do. The simple answer is that I work for a marketing agency and we help companies sell their products. But I always like to add that the ‘how’… Continue reading STORIES: As told by REI, Dollar Shave Club and Guinness
Location. Location. Location.
Where does your brand story take place? When people think of your brand, do they think of a specific location? Is your brand linked to the mountains or the beach? Maybe your brand is associated with a certain city or region. It’s not critical that a brand be connected to a place, but if it… Continue reading Location. Location. Location.
CAMPAIGN BUILDING BLOCKS
PART 6 : KILLER CAMPAIGNS The following article is part of an ongoing series from J.Schmid with the critical elements and insights you need to strategize, execute and launch successful omnichannel campaigns. Watch your email and follow #CampaignBuildingBlocks on social media to keep up with the full story. We’ve spent the last several weeks bringing you… Continue reading CAMPAIGN BUILDING BLOCKS
Product Is Still King
There’s a lot of talk these days about creating a great customer experience, standing out in a crowded market, telling your brand story in a compelling way, and a mobile-first strategy. Let me be clear—ALL of these things are important. Vital, in fact, if you want to be successful. However, I’d argue NONE of them… Continue reading Product Is Still King