In Praise of the Humble E-Survey…

5 Reasons Why E-surveys Should Be Part of Your Marketing Program At J.Schmid, we constantly preach that you can never know enough about your customers. That’s not a new concept and we’re certainly not alone in that belief. At the… Continue Reading →

Stop Making Data So Damn Difficult!

New strategic partnership offers a single solution for bringing multiple data platforms together with a single message, delivering marketing strategies to both online and offline channels   BOSTON, MA & MISSION, KS – AUGUST 16, 2017 – East meets Midwest… Continue Reading →

Beep-boop. I, for one, welcome our robot overlords.

…And other thoughts on the Digital Summit Kansas City’s inaugural Digital Summit was a few weeks ago, and it was a great experience and an eye-opener. There’s just no substitute for an intensive day and a half conference to get… Continue Reading →

Are Catalogs Really Worth It?

This is the question I’m asked more than any other these days. How would you answer this? It probably depends on whether you’re a catalog believer or a non-believer. First, a quick note about the grey area between these two… Continue Reading →

Good Design is Simply Good Business

Design is an investment, not an expense. Let’s get that on the table right now. I’ve witnessed far too many companies say, “I’d like to upgrade my design, but I just can’t afford it right now.” They view it as… Continue Reading →

6 POINTS IN DEFENSE OF DIRECT MAIL

In today’s ever-evolving multi-channel world, marketers are often swept up in the frenzy of the next greatest trend. They’re looking ahead to gain the competitive edge. Sometimes though, the best way to look forward is to look back on a… Continue Reading →

Why Don’t Catalogs Work? (And 5 Reasons Why They Do)

Over the last several years, we’ve seen catalogs come and go. And we’ve seen many retailers jump into the game, spend a LOT of money (we’re talking tens of millions of dollars) and then abandon the model after a couple… Continue Reading →

Is Your Brand Amazon Proof?

Anybody who shops on Amazon has probably had the experience where the price of the item you just put in your cart changes while it sits there. With the recent announcement that Amazon intends to buy Whole Foods, I started… Continue Reading →

Relaxation: Critical to Creative Success

This morning I mentioned to my wife Janet that I was writing a post for our blog. She said, “You know, today is the summer solstice, a beautiful, long summer day. Time to kick back and enjoy the peak of… Continue Reading →

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