Customer Loyalty Series: Part 6 Along with “storytelling” and “authenticity” the word “community” gets tossed around a lot these days by brands and marketers alike. While all three of these terms, and the sentiments they carry, are often used as empty platitudes or attractive phrases to sprinkle in an ‘About Us’ page, in their best […]
The Future of Marketing & The Rise of AI Powered Creativity Artificial intelligence (AI) is changing everything from healthcare to transportation, but what does it mean for the future of creativity and advertising agencies? Like any other creative process, writing and design should be emotional, powerful, and a way to tell stories for products and […]
“The question is not do you want to buy Wheat Thins. The question is now, will you support Wheat Thins in the fight against Lyme disease.” —Bo Burnham Over the last few years, the concept of ‘brand voice’ has been construed to mean how your favorite potato chip company feels about the latest socio-political development. […]
Disruptive Catalogs: Part 5 Invite Interaction While there’s no denying that print is on the rise, many still think of printed collateral as a static medium. Although there may be some truth to this sentiment when looking at a wide swath of catalogs, it’s by no means an unbreakable rule. Whether to pinpoint a certain […]
Disruptive Catalogs: Part 3 Catalogs aren’t what they used to be – they’re better than ever (or at least the great ones are). Gone are the days of bloated spreads crammed with product after product, trying to fit an entire inventory between the front and back covers. Space has opened up, boundaries are being pushed, […]
Filson: An American Tale There are a tremendous number of catalogs out there, spanning the arc from breathtaking all the way to ‘this could use a little work’. I wanted to take a moment and talk about “Filson”, a brand that has flirted around the peripherals of my upscale workwear interests, but that I had […]
