Tag: catalog design

Is the catalog still viable? You bet it is!

Lois Brayfield, CEO Lois Brayfield (J.Schmid CEO) gives her take on the catalog industry today in the recently published DMA Statistical Fact Book 2014.  Learn more about the book here. Marketers continue to ask the question, “Are catalogs still a viable part of the marketing mix?” The answer? Yes; absolutely. In fact, many traditional “brick-and-mortar”… Continue reading Is the catalog still viable? You bet it is!

Webinar: Creating a call-to-action that matters

In this webinar, J.Schmid CEO Lois Brayfield discusses how brands can get prospects to take action. Rather than focusing on arrogant ‘Follow us’ and ‘Like us’ strategies, Lois outlines how companies can create powerful calls to action and turn prospects into customers. Specifically, this webinar covers: • How to quickly connect with your audience •… Continue reading Webinar: Creating a call-to-action that matters

Why print catalogs still provide a “call-to-action” in the digital age

AdNation News interviews Lois Brayfield, President of the direct marketing agency J. Schmid & Assoc. Inc. about the continued relevance of print catalogs in providing a “call to action” in this digital age. Direct marketing is older than our country itself; Benjamin Franklin published “a scientific catalog, complete with a guarantee,” Brayfield says. Many thought… Continue reading Why print catalogs still provide a “call-to-action” in the digital age

The New Era Catalog

Lois was interviewed by Kamil Porembinski of ProofHQ’s Marketing Operations Blog: 1. What are the most common marketing problems that companies ask J. Schimd to solve for them? The most common challenge for our clients is how do their brands not only survive in this new economy but how do they thrive? New thinking is… Continue reading The New Era Catalog

Catalog Critique: A look at the February 2012 J.C. Penny look book

J.C. Penney is joining the ranks of legacy brands that have gone stale but willing to change the rules rather than follow the pack. Like a gecko changing the way people think about insurance or Apple changing the way we think about music, J.C. Penney is changing the way customers think about pricing. Keeping it… Continue reading Catalog Critique: A look at the February 2012 J.C. Penny look book

The Simple Math of Branding: How adding and subtracting products and multiplying unique experiences can strengthen your brand

The art of brand building still remains a mystery to many companies. During these tough economic times, business leaders are searching for ways to grow their brands, expand their reach and influence their bottom lines. Retailers need to reach more people with more products, more often. Human nature tells us the best way to grow… Continue reading The Simple Math of Branding: How adding and subtracting products and multiplying unique experiences can strengthen your brand

Seven Strategies to Get Your Catalog Opened

Here’s a depressing stat: About 80% of catalogs received in the mail get thrown away without so much as a peek inside the cover. So after all the planning, list segmentation, careful consideration of product mix and offers, design and costs, a vast majority of catalogs go directly to the recycle bin. Ouch. Considering the… Continue reading Seven Strategies to Get Your Catalog Opened