Part 5: The Art of the CTA Ah, the ubiquitous—and critical—Call to Action. Great branding, sumptuous, emotional or humorous creative, a strong voice: they are the vessels that hold the CTA. The ask: to buy now; sign-up; get more information; go online; hurry, don’t miss this sale. For every response-driven tactic we create—from catalogs to… Continue reading BREAKTHROUGH CREATIVE
Tag: call-to-action
6 POINTS IN DEFENSE OF DIRECT MAIL
In today’s ever-evolving multi-channel world, marketers are often swept up in the frenzy of the next greatest trend. They’re looking ahead to gain the competitive edge. Sometimes though, the best way to look forward is to look back on a tried-and-true method to reach customers and generate response. That method? Direct mail. You should not… Continue reading 6 POINTS IN DEFENSE OF DIRECT MAIL
5 Catalog Design Fails
I’m asked to critique catalogs on a regular basis. Assessing catalog design is important, and I’m of the belief that we can “always do better.” However, many of my comments point out small deficiencies that at the end of the day do not make a big difference in overall results. Collectively they can make a… Continue reading 5 Catalog Design Fails
Research That Makes You Say, “Oh, Crap!”
The research stopped me cold. And I seriously thought our team had it right … we didn’t. Let me back up to the beginning. At J.Schmid one of our mantras is that catalogs should DISRUPT, DELIGHT and DRIVE. I’d like to focus on the latter. Catalogs should DRIVE customers or prospects to DO something. In… Continue reading Research That Makes You Say, “Oh, Crap!”
5 Steps to a Great Call to Action
These Call-To-Action Best Practices Still Stand The Test of Time. Last week I received a magazine subscription offer in the mail that contained no less than 7 paths to respond, including but not limited to the traditional ‘place YES sticker here’ reply postcard, an 800 number and three online response options with separate, but corresponding… Continue reading 5 Steps to a Great Call to Action
7 Tips for Mastering Your Call to Action
The world of marketing has exploded with opportunities to capture the heart of both customers and prospects alike. Whether it’s online or offline, marketers bombard consumers with a cacophony of messages that overload the senses and create confusion. Therefore, it’s more important than ever to present a simple, compelling directive to guide prospects to a… Continue reading 7 Tips for Mastering Your Call to Action
Webinar: Creating a call-to-action that matters
In this webinar, J.Schmid CEO Lois Brayfield discusses how brands can get prospects to take action. Rather than focusing on arrogant ‘Follow us’ and ‘Like us’ strategies, Lois outlines how companies can create powerful calls to action and turn prospects into customers. Specifically, this webinar covers: • How to quickly connect with your audience •… Continue reading Webinar: Creating a call-to-action that matters
Use that data! 5 examples of data-driven calls to action in both the for-profit and nonprofit sectors
Data is usually spoken in the context of collecting and organizing data, queries to gain intelligence and reporting to measure various key performance indicators. One rarely hears about data prowess together with creative design and marketing calls to action. This can only happen when both the left and right brain meet together in a combined… Continue reading Use that data! 5 examples of data-driven calls to action in both the for-profit and nonprofit sectors
Why print catalogs still provide a “call-to-action” in the digital age
AdNation News interviews Lois Brayfield, President of the direct marketing agency J. Schmid & Assoc. Inc. about the continued relevance of print catalogs in providing a “call to action” in this digital age. Direct marketing is older than our country itself; Benjamin Franklin published “a scientific catalog, complete with a guarantee,” Brayfield says. Many thought… Continue reading Why print catalogs still provide a “call-to-action” in the digital age