Catalog marketers have been combining marketing with technology (MarTech) since the Internet was moving on 14.4kb modems. Let’s…
T’was two weeks before Christmas, and all through the night The CMO was thinking “What can we do…
Two J.Schmid clients recently made dramatic — and successful—changes to their catalog programs. Take a look at these…
Serious car accidents spiked by 17% the Monday after the switch to Daylight Saving Time, proving that even…
We make big decisions every day based on assumptions. When it comes to investing significant marketing dollars, we have…
“Let’s go shopping after Thanksgiving dinner!” said the text from Aunt Karen. Black Friday shopping with my family…
A tornado of data can be tamed to inform your storytelling and drive more sales for your brand.…
New strategic partnership offers a single solution for bringing multiple data platforms together with a single message, delivering…
This is the question I’m asked more than any other these days. How would you answer this? It…
