$#%^#@*%)! I recently changed to a new phone service provider and within hours of my new phone number…
Adding Human Behavior to Traditional RFM Models Direct marketers are shoppers too. We can learn a lot just…
An examination of classic A/B testing, a regular diet for all of us direct marketers, made it to…
A New Era for Customer Retention & Acquisition The age of advanced integration of the online and offline…
Data’s role in customer acquisition The role of data within customer acquisition involves capturing and maintaining a record…
For many marketers reading this column, data is fun! We love the challenge of figuring out how to…
Data is usually spoken in the context of collecting and organizing data, queries to gain intelligence and reporting…
The first thing that comes to mind when considering data’s role within social marketing is Web analytics. Social…
As I began writing this column, I was immediately struck by one of the words in the deck.…
