Geoff Wolf

Geoff Wolf

Know Thy Customer: 3 tips for making the most of your research data

Know Thy Customer: 3 tips for making the most of your research data

We are in the midst of a true paradigm shift. Consumer behavior suggests consumers want to be more…

Behind the Curtain: A look at the people and departments responsible for marketing data

Behind the Curtain: A look at the people and departments responsible for marketing data

Over the past season, we have been looking at many data-driven elements, including the data itself and the…

Beyond the Data: New thinking about data’s role in creating marketing success

Beyond the Data: New thinking about data’s role in creating marketing success

“Data” has become the darling of the marketing world recently as information technology and database marketing really hit…

Playing by the Rules: Establish key analytic processes in order to boost your return on marketing investments

Playing by the Rules: Establish key analytic processes in order to boost your return on marketing investments

“Big Data” is a buzzword these days. More importantly, under the hood there have been new data emerging…

5 Ways to Move Marketing Resources Online

5 Ways to Move Marketing Resources Online

For most merchants, online marketing offers a more favorable return on investment than offline marketing. In addition, it…

Six Items to Consider When Analyzing Prior Season

Six Items to Consider When Analyzing Prior Season

We all know that consumer behavior is changing rapidly. Yet, when reviewing their prior season, many merchants continue…

Customer Retention: 7 Ways to Keep Your Customers

Customer Retention: 7 Ways to Keep Your Customers

As we all know, it is imperative to stop consumers and get their attention before we can influence…