We interrupt your regularly scheduled blog post to bring you a chilling tale of Halloween horror. But all is not what it seems. For between the screams lies a cautionary lesson for marketers. Read on, if you dare… A rusty hinge creaks, its metal scream cuts through the howling wind. You feel a cold drop… Continue reading THERE’S A MONSTER IN YOUR MAILBOX
Tag: direct marketing
Choice
Catalogers have a choice to make in the coming weeks. In this case, there are only two possibilities: Do something or don’t do anything. The choice involves good and evil. In this case, “good” is defined as spending a lot less money and “evil” as spending a lot more money. Do I have your attention?… Continue reading Choice
STOP with the Buzzwords, Already
In early 2017, IKEA launched a catalog with the cover tagline, “Designed for people, not consumers.” And it continued on the inside cover: “Everything we do is driven by the needs and dreams of real people. … We make products and solutions with someone in mind.” Their message resonated with me. During the almost 10… Continue reading STOP with the Buzzwords, Already
There’s a dinosaur loose in E-commerce land!!
Ecommerce has been changing at digital speed since it showed up in the marketing world 25 years ago. Print marketing has taken 100 years to evolve from the early days of newspaper to magazines, then to direct mail and finally catalogs. Catalog circulation is the sturdy bedrock art of targeting what records to mail, when… Continue reading There’s a dinosaur loose in E-commerce land!!
Nostalgia Marketing: Two Do’s and a Don’t
Are you jumping on the Nostalgia Marketing bandwagon? Do you know how to execute effectively and how to avoid the pitfalls? If you are interested in understanding how you can incorporate Nostalgia Marketing with your brand, email our Web Content Specialist, Lauren Ackerman, or call 913-236-2418.
5 Catalog Design Fails
I’m asked to critique catalogs on a regular basis. Assessing catalog design is important, and I’m of the belief that we can “always do better.” However, many of my comments point out small deficiencies that at the end of the day do not make a big difference in overall results. Collectively they can make a… Continue reading 5 Catalog Design Fails
Whose Tagline Is It Anyway?
By Chris Hayes, EVP Brand Strategy We recently completed a brand “refresh” for a catalog client that involved redefining the brand’s position and updating its visual identity. At the end of the process, the client asked us an important question: should they keep their tagline as part of their new identity? Ask five branding experts… Continue reading Whose Tagline Is It Anyway?
Wait, what? Write that catalog postage check for how much more?
Understanding what goes into the adjustment of postage rates is like watching a computer wizard remotely dial into your computer to fix something. Until we go through the initial stage of total confusion, slog our way through understanding the basic things that make the machine run properly, and finally narrow it down to the few… Continue reading Wait, what? Write that catalog postage check for how much more?
Stop Talking! Start Doing!
It’s frustrating to hear politicians talk about what they plan on doing, what their strategy is, how they’re more qualified to get things done…all without actually getting anything DONE! It’s just talk. They rarely execute any of these ideas. Unfortunately, this is also true of many brands today. Lots of great ideas, weak on execution.… Continue reading Stop Talking! Start Doing!