People spend a lot of time (like, millions of hours) watching videos on the internet. And with so many videos out there, it’s important to do them right. Art Director Chris Yankey sits down to talk about the significance of utilizing video for marketing as a powerful medium for your brand. Need more video pointers?… Continue reading 2 Minutes to Better Brand Videos
Tag: Social Media
STOP with the Buzzwords, Already
In early 2017, IKEA launched a catalog with the cover tagline, “Designed for people, not consumers.” And it continued on the inside cover: “Everything we do is driven by the needs and dreams of real people. … We make products and solutions with someone in mind.” Their message resonated with me. During the almost 10… Continue reading STOP with the Buzzwords, Already
What 48 hours in Vegas taught me about risk
How to gamble on new ideas without losing big I just spent this past weekend in Vegas. Nice little getaway. Saw a show, played a few slots, danced with a monkey (don’t ask). But as I contemplated how much to wager at the Blackjack table, it occurred to me that there are no sure bets.… Continue reading What 48 hours in Vegas taught me about risk
Disappear Completely: Digital Marketing Lessons from Radiohead
In early May, British musicians Radiohead did the unthinkable: they lived up to their song title “How to Disappear Completely,” and erased themselves from the internet. Their website gradually decreased in opacity over the course of several hours, until it disappeared completely. Then, the band and its lead singer, Thom Yorke, removed all past posts,… Continue reading Disappear Completely: Digital Marketing Lessons from Radiohead
Customer Experience… The Competitive Advantage
There’s an old saying in marketing, “Happy customers tell three friends. Unhappy customers tell ten.” These days, with the ease of sharing on social media, those numbers are probably an understatement. The fact is the customer experience is arguably the most critical element of a brand’s success. According to a McKinsey study, 70% of buying… Continue reading Customer Experience… The Competitive Advantage
Social by the Numbers
The first thing that comes to mind when considering data’s role within social marketing is Web analytics. Social marketing, as a new marketing term that has evolved during the past decade, can be defined as “communication opportunities between consumers and businesses that use the Internet as a platform.” As all this communication is taking place… Continue reading Social by the Numbers
Follow me, like me, blah, blah blah
Why won’t customers cooperate and just do what we ask? In today’s marketing climate—with so many choices, technological devices and brand messages bombarding the senses—it’s more difficult than ever to get customers to do anything, let alone what you want them to do. In this new marketing climate, customers are savvy. If the call-to-action isn’t… Continue reading Follow me, like me, blah, blah blah
5 Ways to Move Marketing Resources Online
For most merchants, online marketing offers a more favorable return on investment than offline marketing. In addition, it is much easier to track, analyze and plan for. If that is not enough, online marketing also happens in real time or close to it. On the other hand, offline marketing feels like watching grass grow in… Continue reading 5 Ways to Move Marketing Resources Online