For a while now, the conversation has centered on one question: Will AI replace creative agencies? But that may have been the wrong question. AI is changing how work gets done. It can accelerate research, streamline production, and help teams move faster than ever before. What it can’t do is replace curiosity, strategic thinking, or […]
As human beings, we’re not very good at remembering facts. We’re much better at remembering stories. That’s why some brands seem to stick with us long after we’ve seen an ad, visited a website, or attended an event. It isn’t always because they have a better product. Often, it’s because they told a better story. […]
It’s the best piece of advice we’ve ever heard. When most people get ready to present an idea, lead a meeting, or speak in front of a group, they think, “I have to be good.” But that’s usually the wrong goal. Most people aren’t sitting there hoping you’ll impress them. They’re hoping you’ll help them. Help […]
For years, brands have wanted to know:How do we do more digitally? Today, we’re hearing a different question.What else can we do? It’s not because digital stopped working.It’s because every brand is competing for the same attention in the same channels. That’s why more marketers are exploring ways to create experiences customers can actually interact […]
Omnichannel Marketing Part 2: Why You Should Do It Chances are, you’re currently trying to reach your audience in a variety of ways. Maybe digital ads, search, social media, catalog, direct mail and your retail environment. What if you could tie all those efforts together with a single creative concept—a “Big Idea” that unifies all of […]
Customer Loyalty Part 7: Post Purchase “Consumers state that the post-purchase journey is the most emotional part of their customer experience, with 63% invested in the shipping, delivery and fulfillment process.” YouGov customer survey Get it Right, Drive the Next Order So many businesses don’t do nearly enough to greet a customer warmly, and give […]
Consumer demand drives innovation, right? Demand for better health, more pleasure, access to information, transportation, etc. And, the success of any innovative idea has one thing in common, EASE. If a new idea isn’t easy to engage, it typically fails. Ease and simplicity are at the core of what we consider improvements to everyday life. […]
What’s not to like about Amazon, right? The reasons are obvious; Amazon is easy, fast and well-priced. I’m a customer. I’m not a recreational shopper, so finding and purchasing an item quickly is often what I’m looking for. Clearly positioning anything as fast and easy is a winning strategy. We’ve all fallen for microwave popcorn […]
Catalog marketers have been combining marketing with technology (MarTech) since the Internet was moving on 14.4kb modems. Let’s explore how catalogers pioneered this movement and are still leaders today. Catalogers discovered the raw power of large amounts of transactional data, and became the early adopters of scoring models. Catalogers developed models and still lead the […]
