Part 8: 7 Ways to Get Creative with Data You’ve planned the photoshoot down to the tiniest detail. You’ve carefully selected the merchandise. You’ve agonized over the creative concepts. Every email, every landing page, every catalog page looks better than ever! But what if I told you that each of these could work even harder.… Continue reading BREAKTHROUGH CREATIVE
Tag: data
Catalogers: Pioneers in Marketing Technology
Catalog marketers have been combining marketing with technology (MarTech) since the Internet was moving on 14.4kb modems. Let’s explore how catalogers pioneered this movement and are still leaders today. Catalogers discovered the raw power of large amounts of transactional data, and became the early adopters of scoring models. Catalogers developed models and still lead the… Continue reading Catalogers: Pioneers in Marketing Technology
Turning Tornadoes into Stories
A tornado of data can be tamed to inform your storytelling and drive more sales for your brand. Follow the customer’s road, pull back the black curtain and leverage the magic of data-informed storytelling. This kind of storytelling requires the storyline AND the details to be authentic and relevant to your audience. But this can… Continue reading Turning Tornadoes into Stories
Catalog Circulation – A New Frontier
Twenty years ago, we discovered the power of transactional data. Lo and behold, it turned out that certain aspects of human behavior were very predictable. Once a consumer’s wallet was opened and purchases were made, certain details of those transactions, known as RFM, turned out to be very trustworthy indicators of future purchases. Fast forward… Continue reading Catalog Circulation – A New Frontier
Data Driven: New Customers … Now What?
Data’s role in customer acquisition The role of data within customer acquisition involves capturing and maintaining a record of the person or business that made a purchase. The basic information includes 1) who made the purchase, 2) when that purchase occurred, 3) what media channel the order was placed through and 4) the value of… Continue reading Data Driven: New Customers … Now What?
4 Key Elements Needed to Understand How Data Metrics Create Value
For many marketers reading this column, data is fun! We love the challenge of figuring out how to find and use data to solve problems and drive all kinds of marketing initiatives. However, we also operate in a business environment and have to ultimately answer the question of value. How do we create true value… Continue reading 4 Key Elements Needed to Understand How Data Metrics Create Value
The Battle of Prepositions: A look at integrating data ‘from’ new marketing initiatives and ‘with’ new marketing initiatives
As I began writing this column, I was immediately struck by one of the words in the deck. Using “from” suggests fitting new marketing data into an existing process integration after new initiatives are introduced, while the word “with” requires a different approach altogether, indicating a process that considers the data before the initiative is… Continue reading The Battle of Prepositions: A look at integrating data ‘from’ new marketing initiatives and ‘with’ new marketing initiatives
Know Thy Customer: 3 tips for making the most of your research data
We are in the midst of a true paradigm shift. Consumer behavior suggests consumers want to be more in control of their interaction with the marketing that brands are pushing out. As marketers collect more data and gain access to more powerful analytic technologies, there also is a new dimension we need to access to… Continue reading Know Thy Customer: 3 tips for making the most of your research data
Behind the Curtain: A look at the people and departments responsible for marketing data
Over the past season, we have been looking at many data-driven elements, including the data itself and the processes that are involved in analysis and reporting. However, a simple, often-overlooked, but key part of the whole process is the people who work with the data. Different people are involved across so many parts of the… Continue reading Behind the Curtain: A look at the people and departments responsible for marketing data