• data

In Data Driven Marketing, Geoff Wolf, Strategy
01 Sep '12

Beyond the Data: New thinking about data’s role in creating marketing success

September 1, 2012 / September 1, 2012 /

“Data” has become the darling of the marketing world recently as information technology and database marketing really hit their strides in business (Check out the Target Marketing July 2012 cover story, “Are You Ready for Big Data?” to brush up on your consumer data know-how if this topic hasn’t been on your radar screen). Marketers […]

In Data Driven Marketing, Geoff Wolf, Strategy
01 May '12

Playing by the Rules: Establish key analytic processes in order to boost your return on marketing investments

May 1, 2012 / May 1, 2012 /

“Big Data” is a buzzword these days. More importantly, under the hood there have been new data emerging from so many sources, we are all scrambling to keep up. As new media channels have been born during the past decade, so have new databases that serve as repositories for all the new data. In some […]