Every brand has a story. We can help define it, clarify it and tell it across channels. Websites, catalogs, email, direct mail, social, retail, skywriting….doesn’t matter. The message is what matters. We’re a group of strategists, writers, designers and art directors who use our creative muscle to solve business challenges of all kinds. As a creative agency, we create content that creates desire. It’s the difference between people just being aware of your product versus being emotionally engaged with your brand.
Hello.
We are (channel-agnostic) storytellers.
We understand human behavior
We study it. We research it, so we have a better grasp of how to reach people. Real human interaction is what connects a brand with its audience (both B2C and B2B). You’re not just selling to “consumers”— you’re trying to create a relationship with people. We bring a more HUMAN APPROACH to a digital world. We call it Humanity Marketing.
What we do.
Brand Strategy
Communicating a clear, differentiated positioning can be a big, hazy, muddled mess for many organizations. We can help you clarify, package and tell your story clearly. And well.
Content Creation
Your brand is only as good as the content you put out. We create the assets (design, copy and imagery) that bring brands to life.
Creative Execution
Need soup to nuts services? We take our creative ideas through final production across multiple channels (both print and digital).
Any creative agency can build the body. But we make blood run through the veins.
What does she want?
She wants to be understood. She wants you to make her life better in some way. We help brands gather insights from their customers so they can build better connections with them. We ask the right questions so we get better answers. These key consumer insights can give you a competitive advantage.
We’re a brand experience agency.
As a brand experience agency, we believe that every interaction a customer has with your brand should feel intentional, seamless, and human. It’s not just about making things look good—it’s about creating experiences that resonate on an emotional level, fostering trust, and driving action. We integrate strategy, creative, and execution across all touchpoints—digital, print, in-store, direct mail—to tell compelling brand stories that cut through the noise. Our goal? To make brands more human. Because when people connect with brands on a deeper level, they don’t just buy—they believe. One message. One image. One brand.
Meet the team
We like what we do. That’s why we’re good at it.
Kansas City Headquarters
What we think about
Sunshine, Hemingway, and Brand Storytelling
Join us in sunny Key West, where Hemingway’s legacy inspires a powerful brand storytelling lesson. Discover why brand stories connect deeper than stats, how they stick in our minds, and what makes your brand’s story unique. Struggling to craft yours? That’s our specialty at J.Schmid. Let’s tell your story together.
Wishing You Joy this Holiday Season
Here’s wishing you and yours a wonderful holiday season filled with friends, family and cheer. When we gather together, the laughter, camaraderie and true enjoyment of each other’s company are impossible to miss. What a wonderful way to kick off the holiday season and finish out the year. Cheers to a 2025 that’s even better!
From Bauhaus to Business: Why Design That Works Matters
Guten Tag! Join J.Schmid President Brent Niemuth from Weimar, Germany, the birthplace of the Bauhaus School of Design, where the iconic principles of “Less is More” and “Form Follows Function” were born. At J.Schmid, these philosophies guide everything we do. Whether you need impactful design for your website, catalog, direct mail campaign, or advertising, we […]
Marketing KPIs: October 2024 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range October 1, 2024 to October 31, 2024. October 2024: Balancing Caution with Holiday Optimism In October, consumer engagement remained steady, showing resilience in the face of economic pressures. While inflation and high borrowing costs led some shoppers to be more […]