Every brand has a story. We can help define it, clarify it and tell it across channels. Websites, catalogs, email, direct mail, social, retail, skywriting….doesn’t matter. The message is what matters. We’re a group of strategists, writers, designers and art directors who use our creative muscle to solve business challenges of all kinds. As a creative agency, we create content that creates desire. It’s the difference between people just being aware of your product versus being emotionally engaged with your brand.
Hello.
We are (channel-agnostic) storytellers.
We understand human behavior
We study it. We research it, so we have a better grasp of how to reach people. Real human interaction is what connects a brand with its audience (both B2C and B2B). You’re not just selling to “consumers”— you’re trying to create a relationship with people. We bring a more HUMAN APPROACH to a digital world. We call it Humanity Marketing.
What we do.
Brand Strategy
Communicating a clear, differentiated positioning can be a big, hazy, muddled mess for many organizations. We can help you clarify, package and tell your story clearly. And well.
Content Creation
Your brand is only as good as the content you put out. We create the assets (design, copy and imagery) that bring brands to life.
Creative Execution
Need soup to nuts services? We take our creative ideas through final production across multiple channels (both print and digital).
Any creative agency can build the body. But we make blood run through the veins.
What does she want?
She wants to be understood. She wants you to make her life better in some way. We help brands gather insights from their customers so they can build better connections with them. We ask the right questions so we get better answers. These key consumer insights can give you a competitive advantage.
Catalogs are our jam.
Even though we’re a channel-agnostic agency—our creative ideas can be brought to life through just about any medium—our specialty is, and always has been, catalogs. In fact, we’re considered by many to be the best catalog creative agency in the country. We know the ins and outs of how a catalog works, how people process it, how to disrupt attention, delight the reader, and drive action. There’s an art and a science to effective catalog design, and we know how to do both.
Meet the team
We like what we do. That’s why we’re good at it.
Kansas City Headquarters
What we think about
Marketing KPIs: October 2024 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range October 1, 2024 to October 31, 2024. October 2024: Balancing Caution with Holiday Optimism In October, consumer engagement remained steady, showing resilience in the face of economic pressures. While inflation and high borrowing costs led some shoppers to be more […]
Marketing KPIs: September 2024 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range September 1, 2024, to September 30, 2024. September 2024: Consumers Remain Cautious Consumers remained cautious in September. Traffic was up for many brands, however faced with persistent inflation and high borrowing costs, consumers continue to limit discretionary purchases. While some […]
Marketing KPIs: August 2024 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range August 1, 2024, to August 31, 2024. August 2024: Navigating Economic Shifts August presented significant challenges for many retailers, as the market landscape continued to evolve. Brands found themselves grappling with intensifying competition, driven by an economic climate that has […]
From Bauhaus to Business: Why Design That Works Matters
Guten Tag! Join J.Schmid President Brent Niemuth from Weimar, Germany, the birthplace of the Bauhaus School of Design, where the iconic principles of “Less is More” and “Form Follows Function” were born. At J.Schmid, these philosophies guide everything we do. Whether you need impactful design for your website, catalog, direct mail campaign, or advertising, we […]