CHALLENGE
Refresh Relax The Back® catalogs with clearer storytelling, stronger seasonal appeal, and a more intentional creative approach.
SOLUTION
We partnered with Relax The Back® to refresh the look and feel of their catalogs — rethinking pagination, layouts, and copy to bring more clarity, emotion, and education to every spread. We used existing photography to craft purposeful editorial stories. Each section was built to feel informative, aspirational, and shoppable, highlighting key benefits that set their products apart from their competition.
RESULT
The refreshed look and feel brought the full product ecosystem to life. The new storytelling approach reinforced the brand’s expertise, and provided customers with clear reasons to engage both in-store and online.
