As marketers, we work really hard to make buyers aware of us, and even harder to make them buy from us. Now, we’re faced with the ongoing challenge of how to keep them coming back. The real question is: How do we make them loyal? How do we turn them into brand advocates? Want to […]
Welcome to a series where culture meets branding insights, delivering quick and practical thoughts that redefine your understanding of brand identity. From Madrid Spain, Brent encourages us to not only think about the past, but also the future. As a brand it’s important to know your history but it’s equally important to spend time talking about where your brand is going.
Join Brent Niemuth, President and branding expert, as we hop across Europe’s cultural highlights in a fast-paced journey to Switzerland, France, Italy and Spain. In each short episode, Brent draws a branding lesson from the local landscape. Welcome to a series where culture meets branding insights, delivering quick and practical thoughts that redefine your understanding […]
Join Brent Niemuth, President and branding expert, as we hop across Europe’s cultural highlights in a fast-paced journey to Switzerland, France, Italy and Spain. In each short episode, Brent draws a branding lesson from the local landscape. Welcome to a series where culture meets branding insights, delivering quick and practical thoughts that redefine your understanding […]
Join Brent Niemuth, President and branding expert, as we hop across Europe’s cultural highlights in a fast-paced journey to Switzerland, France, Italy and Spain. In each short episode, Brent draws a branding lesson from the local landscape. Welcome to a series where culture meets branding insights, delivering quick and practical thoughts that redefine your understanding […]
Join us for our new series: Omnichannel Marketing. Mountains of data, endless options of ways to reach customers. No wonder marketers are overwhelmed. We work so hard to get their attention, but what happens once you have it? What are you going to say? In those precious few seconds, when you finally have their attention, […]
Are you a faceless brand? Are you talking to your customer in an authentic, meaningful way? Studies in neuroscience have proven that 95% of all buying decisions are driven by emotion, not logic. We’re all drawn to products or brands for much deeper, primal reasons. Hear from J.Schmid President and CCO, Brent Niemuth, on what […]
Customer Loyalty: Part 4 Did you know that messing up can be good for your brand in the long run? Find out more with Lauren Ackerman, VP of Client Strategy at J.Schmid as she walks through the five key moments that drive customer loyalty.
Customer Loyalty Series: Part 2 Marketers are always looking for ways to influence how consumers perceive their brands to build more than simply transactional relationships. They know that effective brand positioning helps separate them from the competition and not just capture but keep a larger share of both consumers’ minds and wallets, driving long-term customer […]
