For years, brands have wanted to know:How do we do more digitally? Today, we’re hearing a different question.What else can we do? It’s not because digital stopped working.It’s because every brand is competing for the same attention in the same channels. That’s why more marketers are exploring ways to create experiences customers can actually interact […]
Tag: Branding Agency
Brand Associations: What Do People Think of Your Brand?
While traveling in Salzburg, Austria, our president, Brent Niemuth, stood in front of the Mozart statue. Horses trotting by, the castle looming above, and an observation: When you think of Salzburg, a few things instantly come to mind: Mozart. The fortress. The Sound of Music. Clear, simple, unmistakable associations. Your brand works the same way. […]
Brand Experience (BX): No Logo Required
When we think about strong brands, we often picture logos, taglines, or beautifully designed experiences. But sometimes, recognition happens even faster than that. Sometimes, it starts with color. In this quick hit from the road, J.Schmid President Brent Niemuth shares a simple branding lesson from Mykonos, Greece, where white buildings and blue water communicate a… Continue reading Brand Experience (BX): No Logo Required
Celebrating Creativity & Connection this Holiday Season
We’re sending heartfelt wishes for a joyful and safe holiday season. There’s nothing quite like coming together, sharing laughter, building connections, and truly enjoying each other’s company. It’s the perfect way to celebrate the season and close out the year on a high note. Here’s to making 2026 even more amazing!
Brand Experience (BX): Your People are Your Brand
When we think of powerful brands with rich stories, like Patagonia, we picture their website, their stores, maybe one of those beautifully crafted catalogs. But there’s something just as important that often gets overlooked: the people. In this quick hit from the road, J.Schmid President Brent Niemuth shares a branding lesson straight from a Patagonia… Continue reading Brand Experience (BX): Your People are Your Brand
We Are a Brand Experience Agency
Every interaction shapes your brand experience—so we’ve built our agency to ensure those interactions are seamless, intuitive, and aligned with your customers’ needs. As a brand experience agency, we take a holistic approach to creating impactful, memorable connections that drive lasting loyalty. Through insights, strategy, and execution, we help brands move people and inspire action.… Continue reading We Are a Brand Experience Agency
Sunshine, Hemingway, and Brand Storytelling
Join us in sunny Key West, where Hemingway’s legacy inspires a powerful brand storytelling lesson. Discover why brand stories connect deeper than stats, how they stick in our minds, and what makes your brand’s story unique. Struggling to craft yours? That’s our specialty at J.Schmid. Let’s tell your story together.
From Bauhaus to Business: Why Design That Works Matters
Guten Tag! Join J.Schmid President Brent Niemuth from Weimar, Germany, the birthplace of the Bauhaus School of Design, where the iconic principles of “Less is More” and “Form Follows Function” were born. At J.Schmid, these philosophies guide everything we do. Whether you need impactful design for your website, catalog, direct mail campaign, or advertising, we… Continue reading From Bauhaus to Business: Why Design That Works Matters
Wishing You Joy this Holiday Season
Here’s wishing you and yours a wonderful holiday season filled with friends, family and cheer. When we gather together, the laughter, camaraderie and true enjoyment of each other’s company are impossible to miss. What a wonderful way to kick off the holiday season and finish out the year. Cheers to a 2025 that’s even better!