Join Brent Niemuth, President and branding expert, as we hop across Europe’s cultural highlights in a fast-paced journey to Switzerland, France, Italy and Spain. In each short episode, Brent draws a branding lesson from the local landscape. Welcome to a series where culture meets branding insights, delivering quick and practical thoughts that redefine your understanding of brand identity.

This time, Brent draws inspiration from the iconic brands omnipresent in the French Riviera, like Hermes and Louis Vuitton, to draw parallels between brand perception and price.

The French Riviera: Price vs. Perception

Header Photo credit: Nick Karvounis via Unsplash.

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