In a digital-facing world, any brand would be smart to think twice before adding print into the mix.…
Part 3: Personalize Your Catalog Covers Big data. Net Promoter Scores. Customer Models. There is a lot of…
Part 8: 7 Ways to Get Creative with Data You’ve planned the photoshoot down to the tiniest detail.…
PART 7: RESEARCH…FOR A CREATIVE EDGE Chris Hayes EVP, Brand Strategy Marketers and their creative partners know there…
This week at J.Schmid, we’re working on an important fax blast for one of our clients. You read…
So…your metrics aren’t what you expected to see. It could be a sales slump (hmmm…) or perhaps an…
I recently read an article about America’s most hated companies. Every year, 24/7 Wall Street publishes a list…
T’was two weeks before Christmas, and all through the night The CMO was thinking “What can we do…
Two J.Schmid clients recently made dramatic — and successful—changes to their catalog programs. Take a look at these…
