The New Era Catalog

Lois was interviewed by Kamil Porembinski of ProofHQ’s Marketing Operations Blog: 1. What are the most common marketing problems that companies ask J. Schimd to solve for them? The most common challenge for our clients is how do their brands not only survive in this new economy but how do they thrive? New thinking is […]

In Strategy

The new call-to-action

6 better ways to drive conversion in direct mail and print Customers … why don’t they just do what we want? That would make direct marketing so much easier, wouldn’t it? Unfortunately, it’s not that easy. In today’s marketing climate—with so many choices, technological devices and brand messages bombarding the senses—it’s more difficult than ever […]

The New Call to Action: 6 better ways to drive conversion in direct mail and print

Customers … why don’t they just do what we want? That would make direct marketing so much easier, wouldn’t it? Unfortunately, it’s not that easy. In today’s marketing climate—with so many choices, technological devices and brand messages bombarding the senses—it’s more difficult than ever to get customers to do anything, let alone what you want […]