Our very own Lois Brayfield is among those chosen to help guide The Council for Print in the Digital Age. This council, which includes senior executives from AmEx, Liberty Mutual and Japs Olson, was created by the DMA to lead the conversation around print’s ever-changing role in the data-driven marketing landscape. The council is actively… Continue reading We’re honored! J.Schmid CEO Lois Brayfield Chosen for New DMA Council
Tag: Lois Brayfield
Whoops! From Error to Opportunity
I LOVE MAKING MISTAKES. Why? Because, like silly putty, the slinky and post-it notes – all the result of fortuitous mistakes – they offer an opportunity for break-through opportunities. In advertising, when we make a mistake for all the world to see, it’s embarrassing and makes us take a hard look at our proofing process.… Continue reading Whoops! From Error to Opportunity
GET NAKED!
And be disruptive. Yes, that was a disruptive headline and most likely got your attention. Now, I’m really not suggesting you get naked, but I do promise naked people will come in later in this post. But first, let’s talk about how hard marketing has become. Marketing is tough. It’s just plain hard, and there are… Continue reading GET NAKED!
The Experience Economy: Why I Can’t Sell My China
My husband and I are on a quest to downsize and get rid of “stuff” that serves no purpose in our lives. This includes our two sets of beautiful Wedgwood china that we lovingly chose many years ago. But, to our dismay, no one wants it. Not even our sons. And it’s not just me. My… Continue reading The Experience Economy: Why I Can’t Sell My China
J.Schmid Introduces Bonfire5: A New Branding Agency
We’re excited to announce the creation of a sister agency that will focus exclusively on branding. We’re calling this new group Bonfire5. Essentially, we’re taking everything that clients loved about our proprietary BrandQuest process and serving it up to companies outside of our usual direct marketing and catalog sandbox. This specialty branding group will be… Continue reading J.Schmid Introduces Bonfire5: A New Branding Agency
He said YES!
Who said “yes” to what? I’ll get to that in a minute. First, let me share a story. Decades ago, we heard the following from almost every food retailer we worked with: “We want our catalog to look like Harry & David’s.” Why Harry & David? Because at one time, they set the standard for… Continue reading He said YES!
5 Catalog Design Fails
I’m asked to critique catalogs on a regular basis. Assessing catalog design is important, and I’m of the belief that we can “always do better.” However, many of my comments point out small deficiencies that at the end of the day do not make a big difference in overall results. Collectively they can make a… Continue reading 5 Catalog Design Fails
60,000 Times FASTER!
Catalogs are a visual medium. This fact has not changed – even in a world where everything else seems to have evolved. This is good news for the catalog industry! According to recent science, the brain processes visual information 60,000 times faster than it takes the brain to decode text. Why is this? We understand… Continue reading 60,000 Times FASTER!
Athleta, Amazon and Man-Buns
Why You Should Keep It Simple “Simple is harder than complex.” –Steve Jobs Browsing through a catalog of one of my favorite brands, I found myself completely frustrated, to the point that I eventually threw the catalog aside. Why? Because they made it hard for me to shop. We are in an era… Continue reading Athleta, Amazon and Man-Buns