CAMPAIGN BUILDING BLOCKS

PART 8 : POCKET CAMPAIGNS The following article is part of an ongoing series from J.Schmid with the critical elements and insights you need to strategize, execute and launch successful omnichannel campaigns. Watch your email and follow #CampaignBuildingBlocks on social media to keep up with the full story. We’ve all seen people go crazy for tiny… Continue reading CAMPAIGN BUILDING BLOCKS

Reaching the Seemingly Unreachable

This week at J.Schmid, we’re working on an important fax blast for one of our clients. You read that right. A fax blast. Single page. 8.5 x 11. All black type to avoid pricey color printouts on the customers’ end. Promoting a big discount on one of their best-selling items to a group of non-responders.… Continue reading Reaching the Seemingly Unreachable

GET NAKED!

And be disruptive. Yes, that was a disruptive headline and most likely got your attention. Now, I’m really not suggesting you get naked, but I do promise naked people will come in later in this post. But first, let’s talk about how hard marketing has become. Marketing is tough. It’s just plain hard, and there are… Continue reading GET NAKED!

Stop Making Data So Damn Difficult!

New strategic partnership offers a single solution for bringing multiple data platforms together with a single message, delivering marketing strategies to both online and offline channels   BOSTON, MA & MISSION, KS – AUGUST 16, 2017 – East meets Midwest with the announcement of an exciting new strategic partnership between Boston-based QuickPivot, a cloud-based, cross-channel… Continue reading Stop Making Data So Damn Difficult!