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In Branding, Data Driven Marketing, Lauren Ackerman, Strategy
17 Aug '20

CAMPAIGN BUILDING BLOCKS

August 17, 2020 / August 17, 2020 /

PART 8 : POCKET CAMPAIGNS The following article is part of an ongoing series from J.Schmid with the critical elements and insights you need to strategize, execute and launch successful omnichannel campaigns. Watch your email and follow #CampaignBuildingBlocks on social media to keep up with the full story. We’ve all seen people go crazy for tiny […]

In Creative, Jack Schmid, Strategy
01 Apr '02

Catalog Analysis: Understanding Fixed Creative Costs

April 1, 2002 / April 1, 2002 /

Creating and producing a catalog is similar to designing and constructing a building. In construction, the architect plays the key role in preparing a set of blueprints from which the contractor constructs the building. He creates physical elevations or sketches of the building and prepares detailed electrical, mechanical, plumbing, and materials plans from which each […]