In this webinar, J.Schmid CEO Lois Brayfield discusses how brands can get prospects to take action. Rather than focusing on arrogant ‘Follow us’ and ‘Like us’ strategies, Lois outlines how companies can create powerful calls to action and turn prospects into customers. Specifically, this webinar covers: • How to quickly connect with your audience •… Continue reading Webinar: Creating a call-to-action that matters
Tag: Lois Brayfield
Follow me, like me, blah, blah blah
Why won’t customers cooperate and just do what we ask? In today’s marketing climate—with so many choices, technological devices and brand messages bombarding the senses—it’s more difficult than ever to get customers to do anything, let alone what you want them to do. In this new marketing climate, customers are savvy. If the call-to-action isn’t… Continue reading Follow me, like me, blah, blah blah
The new call-to-action
6 better ways to drive conversion in direct mail and print Customers … why don’t they just do what we want? That would make direct marketing so much easier, wouldn’t it? Unfortunately, it’s not that easy. In today’s marketing climate—with so many choices, technological devices and brand messages bombarding the senses—it’s more difficult than ever… Continue reading The new call-to-action
The New Call to Action: 6 better ways to drive conversion in direct mail and print
Customers … why don’t they just do what we want? That would make direct marketing so much easier, wouldn’t it? Unfortunately, it’s not that easy. In today’s marketing climate—with so many choices, technological devices and brand messages bombarding the senses—it’s more difficult than ever to get customers to do anything, let alone what you want… Continue reading The New Call to Action: 6 better ways to drive conversion in direct mail and print
Catalog Critique: Making the most of QR codes
Almost every marketer introduced a QR code, or at least toyed with the idea, in 2011. But have these two-dimensional Quick Response codes really moved the needle in terms of customer engagement? They are certainly easy and inexpensive to create, but merchants—in their rush to adopt the newest tactic—may be missing opportunities to acquire new… Continue reading Catalog Critique: Making the most of QR codes
Catalog Critique: A look at the February 2012 J.C. Penny look book
J.C. Penney is joining the ranks of legacy brands that have gone stale but willing to change the rules rather than follow the pack. Like a gecko changing the way people think about insurance or Apple changing the way we think about music, J.C. Penney is changing the way customers think about pricing. Keeping it… Continue reading Catalog Critique: A look at the February 2012 J.C. Penny look book
Personality Included: Managing your brand personality in the B-to-B world
Brand is king in the realm of securing customers and creating loyalty, which can save your bottom line in this down economy. Brand goes far beyond logos and taglines—it lies within your customer’s perception of your product or service. Whether you are aware of it or managing it, every point of contact with the customer… Continue reading Personality Included: Managing your brand personality in the B-to-B world
Conducting a Multichannel Business Audit
If you want your business to survive in the coming months, focus is the name of the game. Consider conducting a multichannel audit, an in-depth review of your business that will allow for the creation of a blueprint you can act on with focus rather than fear. A focused audit does not have to cost… Continue reading Conducting a Multichannel Business Audit