As marketers we’ve been here before. We’ve had to grapple with keeping our business moving during times of crisis. Most recently the recession in 2008 and before that in 2001, the 9/11 terrorist attacks. The challenge is speaking to your customers in a way that recognizes the gravity of the situation while at the same […]
10 Key Questions The world is grappling with the widespread effects of COVID-19, commonly known as the coronavirus. Recent statistics from the end of February indicate that up to 44 percent of businesses have been affected by the coronavirus. As marketers, we have to face and brace for this impact. We don’t need to panic; […]
Our very own Lois Brayfield is among those chosen to help guide The Council for Print in the Digital Age. This council, which includes senior executives from AmEx, Liberty Mutual and Japs Olson, was created by the DMA to lead the conversation around print’s ever-changing role in the data-driven marketing landscape. The council is actively […]
