By now, all of us would agree that Covid-19 will remain in the collective human psyche for years to come. What does this mean to you as a marketer? It means we must take a new look at consumers with a fresh perspective. Just as we did after the Great Depression and 9-11, we will […]
As marketers we’ve been here before. We’ve had to grapple with keeping our business moving during times of crisis. Most recently the recession in 2008 and before that in 2001, the 9/11 terrorist attacks. The challenge is speaking to your customers in a way that recognizes the gravity of the situation while at the same […]
10 Key Questions The world is grappling with the widespread effects of COVID-19, commonly known as the coronavirus. Recent statistics from the end of February indicate that up to 44 percent of businesses have been affected by the coronavirus. As marketers, we have to face and brace for this impact. We don’t need to panic; […]
