Disrupt. Delight. Drive. Three words that, together, form a mandate for our catalogs. From crowded mailboxes our books need to stand out and garner attention; pay off that attention with content that creates desire, and – ultimately – compel our customers to click, call or visit. It’s a tall order. And that first piece, Disrupt,… Continue reading Stand Out in a Sea of Sameness
Tag: catalog photography
PHOTOSHOOTS EXPOSED!
Ever wonder what goes on at photoshoots? Or need to know how to make your photoshoots more successful? At last, the truth can be revealed! Let me pull back the curtain and show you how the magic happens. Just follow these seven insider secrets to get the most out of your next photoshoot. … Continue reading PHOTOSHOOTS EXPOSED!
60,000 Times FASTER!
Catalogs are a visual medium. This fact has not changed – even in a world where everything else seems to have evolved. This is good news for the catalog industry! According to recent science, the brain processes visual information 60,000 times faster than it takes the brain to decode text. Why is this? We understand… Continue reading 60,000 Times FASTER!