Chris Hayes EVP, Brand Strategy Google the word “Millennial” and you’ll likely see a collection of contradictory articles. For instance in the same month late last year CNBC wrote “Millennials to Blame for a Sluggish Economy” while MarketWatch wrote “We Need to Thank Millennials for a Booming Economy.” OK… we get it. Millennials, the folks… Continue reading A Few Words About Millennials…
Tag: marketing strategy
How will the coronavirus impact your marketing?
10 Key Questions The world is grappling with the widespread effects of COVID-19, commonly known as the coronavirus. Recent statistics from the end of February indicate that up to 44 percent of businesses have been affected by the coronavirus. As marketers, we have to face and brace for this impact. We don’t need to panic;… Continue reading How will the coronavirus impact your marketing?
Hijackers, Simplicity and Your Website
Consumer demand drives innovation, right? Demand for better health, more pleasure, access to information, transportation, etc. And, the success of any innovative idea has one thing in common, EASE. If a new idea isn’t easy to engage, it typically fails. Ease and simplicity are at the core of what we consider improvements to everyday life.… Continue reading Hijackers, Simplicity and Your Website
Using Postcards in your Marketing Mix
Let’s face it, there is so much a postcard can’t do for you. It can’t show the depth and breadth of your product. It can’t create a shopping or browsing experience. And it won’t make your morning coffee. But a postcard is still a mighty marketing tool that you should consider adding to your marketing… Continue reading Using Postcards in your Marketing Mix
ONE SMALL STEP
Years ago, I worked with a large greeting card company on their annual catalog and DM program. During an annual kick-off meeting, where they shared goals and objectives for the year, they did something nothing short of brilliant. First, they showed us their audacious financial growth target. Fairly intimidating, but we were used to it.… Continue reading ONE SMALL STEP
Consumers Need a Hug
We took a holiday hiatus here at J.Schmid. It was a chance for everyone to take stock of what’s happening outside the office and connect with family and friends. The extra time also provided the opportunity to dive deeper into news, podcasts and movies, and to generally get out more. Now, I’ve understood for a… Continue reading Consumers Need a Hug
Moonwalks, Mona Lisa and Embracing Change
Oh no, not a post about embracing change! Okay, don’t freak out, we’re just talking here. I’d like to share five useful tips to help you stay nimble and relevant… like marketing yoga! I don’t know about you, but things feel like they’re moving faster than ever. Technology, especially. Maybe it’s always felt that way,… Continue reading Moonwalks, Mona Lisa and Embracing Change
What Is a Chief Marketing Technologist?
“Marketing is rapidly becoming one of the most technology-dependent functions in business.” In 2012, consulting firm Gartner predicted that by 2017, a company’s chief marketing officer will be spending more on technology than its chief information officer.” (Harvard Business Review, July-August 2014) Wow, technology expense as a variable marketing cost is quite a concept! It… Continue reading What Is a Chief Marketing Technologist?