• contact strategy

In Direct Mail, Michele Drohan, Strategy
12 Jun '19

ONE SMALL STEP

June 12, 2019 / June 12, 2019 /

Years ago, I worked with a large greeting card company on their annual catalog and DM program. During an annual kick-off meeting, where they shared goals and objectives for the year, they did something nothing short of brilliant. First, they showed us their audacious financial growth target. Fairly intimidating, but we were used to it. […]

In Data Driven Marketing, Digital Marketing, Digital Strategy, Email Marketing, Lauren Ackerman, Testing
06 Dec '16

If This, Then That: Email Strategy Made Simple

December 6, 2016 / December 6, 2016 /

An email marketing program can be one of the most flexible, measurable and intelligent marketing channels for your business. Especially now that smartphones have put email at easy reach anytime, from anywhere. But in order for emails to be most effective, they have to be part of a carefully considered contact strategy. So, whether you’re […]