Kansas City is known for its barbecue, and there are plenty of places to indulge in this local specialty. So how does an operator stand out from the crowd? Here’s how three of KC’s most notable eateries each deliver their own unique take on what barbecue means. Jack Stack Dresses It Up White linen… Continue reading Barbecue Three Ways
Tag: Strategy
Marketing Matters: The Experience Factor
A large group in Boston for a trade show visits a local restaurant for dinner. Clients, customers and vendors all savor a respite from the day’s scheduled events with a dinner of shared stories, networking potential and a relaxed drink or three. The waiter overhears a gentleman at the table commenting on a particular wine… Continue reading Marketing Matters: The Experience Factor
Know Thy Customer: 3 tips for making the most of your research data
We are in the midst of a true paradigm shift. Consumer behavior suggests consumers want to be more in control of their interaction with the marketing that brands are pushing out. As marketers collect more data and gain access to more powerful analytic technologies, there also is a new dimension we need to access to… Continue reading Know Thy Customer: 3 tips for making the most of your research data
Behind the Curtain: A look at the people and departments responsible for marketing data
Over the past season, we have been looking at many data-driven elements, including the data itself and the processes that are involved in analysis and reporting. However, a simple, often-overlooked, but key part of the whole process is the people who work with the data. Different people are involved across so many parts of the… Continue reading Behind the Curtain: A look at the people and departments responsible for marketing data
Beyond the Data: New thinking about data’s role in creating marketing success
“Data” has become the darling of the marketing world recently as information technology and database marketing really hit their strides in business (Check out the Target Marketing July 2012 cover story, “Are You Ready for Big Data?” to brush up on your consumer data know-how if this topic hasn’t been on your radar screen). Marketers… Continue reading Beyond the Data: New thinking about data’s role in creating marketing success
Rewriting the Rules of Catalog Copy
On an episode of AMC’s “Mad Men,” the irascible and ubiquitously intoxicated Roger Sterling prods the precocious Peggy Olsen to hire a new copywriter. Peggy cringes, concerned that the potential new Mad Man might be a little, well, mad. “Define crazy for a copywriter,” Roger retorts. “Sleeps all day? Disrespectful of authority? Drunk half the… Continue reading Rewriting the Rules of Catalog Copy
5 Ways to Move Marketing Resources Online
For most merchants, online marketing offers a more favorable return on investment than offline marketing. In addition, it is much easier to track, analyze and plan for. If that is not enough, online marketing also happens in real time or close to it. On the other hand, offline marketing feels like watching grass grow in… Continue reading 5 Ways to Move Marketing Resources Online
How to Create a Compelling Brand Story
Every brand, regardless if they’re B-to-C or B-to-B, big or small, old or new, has a unique story to tell. Unfortunately, most brands don’t tell theirs very well. Many have forgotten where they came from, what made them special, or have drifted so far from their roots that they’ve lost track of who they are.… Continue reading How to Create a Compelling Brand Story
Six Items to Consider When Analyzing Prior Season
We all know that consumer behavior is changing rapidly. Yet, when reviewing their prior season, many merchants continue to look at the same metrics year after year. In addition, merchants look at these metrics the exact same way every year. Merchants may be missing opportunities as customers have definitely changed their way of interacting with… Continue reading Six Items to Consider When Analyzing Prior Season