Think Different. Just Do It. Because you’re worth it. Each of these slogans are just as brilliant now as they were when they first arrived on the scene. One of the many reasons they have stood the test of time is because they are aspirational, but still relevant to each and every one of us.… Continue reading YOUR 5-MINUTE BRAND GUT CHECK
Tag: branding
NEW YEAR, NEW GOALS…SAME NEWS?
Well, it’s a new year and, according to the experts, retail in 2019 will be driven by new technologies and evolving consumer attitudes and preferences as buyer demographics continue to skew younger. It’s both new AND old news, in that we hear some version of this every year. However, that’s because it’s true. Marketers who… Continue reading NEW YEAR, NEW GOALS…SAME NEWS?
Nevermind, Nevereven: The Brief Life of J.Crew’s Trend Line
What’s worth more than topline sales? Ask J.Crew, who just killed two of its fashion brands and accepted the resignation of a CEO who was successfully turning around a sales slump. What the heck? Why let someone who was successfully driving the biggest sales increase in 5 years go? To understand, first you need to… Continue reading Nevermind, Nevereven: The Brief Life of J.Crew’s Trend Line
A Christmas Story for Marketers
T’was two weeks before Christmas, and all through the night The CMO was thinking “What can we do better? What are we doing right?” A Chief Marketing Officer (CMO) is the person who sits up at night worrying about the customer journey and brand messaging – especially in the weeks leading up to Christmas. The… Continue reading A Christmas Story for Marketers
“Those Who Tell Stories Rule the World.”
People don’t like to be sold to. Too many brands only sell; they only try to convince people to buy, buy, buy. But that’s not what customers want to hear. If you want to connect to people on a more emotional level, tell them your story. Tell them what you stand for, where you came… Continue reading “Those Who Tell Stories Rule the World.”
Hey Lee Clow, Challenge Accepted!
Lee Clow is a titan of the advertising industry, an undisputed creative heavyweight. As the global director of media arts at TBWA/Chiat/Day, he channels one of the most inventive minds the industry has ever seen. Steve Jobs brought him in to revolutionize the creative for Apple … twice. Oh, and Clow just happens to be… Continue reading Hey Lee Clow, Challenge Accepted!
Don’t You Dare Ignore the Silver Tsunami
Millennial Schmillennial! Why is everyone rushing to grab this elusive customer group when we are about to experience the largest wave of spending power to ever hit the market? I’m talking about the aging Baby Boomers who have become empty nesters, are retiring and are more mobile than ever. Consider the silver lining: There are… Continue reading Don’t You Dare Ignore the Silver Tsunami
Forget Bold. Be Relevant.
This might sound strange coming from a guy who has been preaching the importance of being BOLD and taking risks to creative teams, clients and brands for three decades. It’s always been important for brands to grab people’s attention—to stand out—by doing unorthodox things. Sometimes, the crazier the better. But today, we need a new… Continue reading Forget Bold. Be Relevant.
Making A Difference
J.Schmid’s internal branding group (Bonfire5), recently rebranded an apparel company based in St. Croix. Lori Hirons, the founder and owner of Island Contessa, wrote a blog about her adventures weathering the recent hurricanes, the impact on her business, and Bonfire5’s contribution to her success. We thought it was worth sharing. Here it is… Refresh, Renew,… Continue reading Making A Difference