Retailers must make a concerted effort to get consumers’ attention in today’s fast-paced environment, where prospects are subjected to hundreds of adverting messages a day. When it comes to brand recognition, integration is the name of the game. For consumers to really connect with a brand, they must have the same brand experience online, in-store… Continue reading The Integrated Shopper: How well do three outdoor adventure brands cross channels?
Tag: branding
The Integrated Shopper: How well do three home decor marketers cross channels?
For this third installment of our review of brand integration, we explored the selling channels of Pottery Barn, Restoration Hardware and Crate & Barrel to see how they’re navigating the recession. Pottery Barn Romantic afternoon light streams through the windows. Your gin and tonic is refreshing and cool in your hand. You hear Daisy’s voice,… Continue reading The Integrated Shopper: How well do three home decor marketers cross channels?
Personality Included: Managing your brand personality in the B-to-B world
Brand is king in the realm of securing customers and creating loyalty, which can save your bottom line in this down economy. Brand goes far beyond logos and taglines—it lies within your customer’s perception of your product or service. Whether you are aware of it or managing it, every point of contact with the customer… Continue reading Personality Included: Managing your brand personality in the B-to-B world
Conducting a Multichannel Business Audit
If you want your business to survive in the coming months, focus is the name of the game. Consider conducting a multichannel audit, an in-depth review of your business that will allow for the creation of a blueprint you can act on with focus rather than fear. A focused audit does not have to cost… Continue reading Conducting a Multichannel Business Audit